Keratin is the protein that exists in young healthy hair and fingernails. As we age, the keratin in our hair breaks down, and factors like every day styling, chemical treatments, and poor health can diminish the luster and overall appearance of our hair.
With the popularity of keratin hair treatments increasing, many salons are performing hair services without proper certification and training, often using an inferior product. We held off on bringing this service to the salon until we found a product that was safe and delivered beautiful results. We chose GK because we believe it is the safest and most professional keratin product available. All of our stylists have received certification through the GKhair company. GKhair is a professional keratin hair treatment product that is for salon use only.
Our treatments are formaldehyde-free and completely safe for all clients, even children. They’re also environmentally friendly. In the past, even formaldehyde-free keratin treatments still released dangerous “aldehyde derived” vapors during the flat ironing process of hair treatment.
All keratin treatments have to have an active ingredient to crystallize the keratin onto the hair shaft during the flat iron process. Treatments at Studio 39 use botanical, alpha hydroxy acids (AHA), and silk protein solution which are all natural. AHA can be found in sugar, fruit, and vitamin A. These ingredients have been proven to be safe for decades, and are commonly used in face creams.
If a keratin treatment has formaldehyde in its solution, as long as its less than 1%, the manufacturer can advertise the product as formaldehyde free. We believe this unacceptable. Because keratin hair treatments are not technically a food nor a drug, federal regulation of beauty products and services often slip through the cracks of the FDA. Another reason why we love European products and why we are committed to educating stylists and clients alike about false advertising and to know exactly what they are using. We can say with confidence our keratin treatment is not only completely healthy, but gives amazing results that can last up to four months.
The Science of Keratin Treatments
A hair cuticle lays in circular layers that overlap each other. When the hair is healthy these layers are compact and lay tightly together. When the hair is damaged, these cuticles become open and over time can break off creating large cracks in the hair shaft. This can create a weak spot in the hair shaft that can cause overall breakage. These images depict a healthy and damaged hair cuticle. Notice how the damaged hair shaft is open and more fragile. A keratin treatment helps restore a damaged hair cuticle by filling in the the holes and cracks in the hair shaft. It is a healthy alternative to traditional chemical relaxers. The incredible smoothing results help cut down on blow dry and styling time, and also help lock-in hair color. It may also be be a solution for many other hair issues.Whether you were born with curl and frizz, or time and styling have made your hair dull and lifeless, this treatment can resolve your hair issues.
Since human beings are mammals, the type of keratin that is the most bio-identical and healing to hair is animal protein. The molecule size of plant proteins, like wheat, are too big to penetrate a human hair shaft. They often layer on the hair causing it to become brittle and break. That is why animal proteins work best for truly reconditioning hair. Unlike other well known keratin companies, GK does NOT use animal by-products for their keratin. Animal by-products are the waste from dead animals produced from meat processing. Sound glamorous? We don’t think so either.
Juvexin is derived from lanolin, a protein and peptide rich ingredient from sheep’s wool used for centuries for its health benefits for skin. The peptide complex in Juvexin is the same technology used in burn victims for skin healing from the rich properties found in bio-identical sheep. Not just any sheep either. These sheep live on a farm in Ireland that believes sheep produce the best wool and lanolin in the best living conditions. They live free range life and are fed a protein rich organic diet. When the sheep have reached maximum fluffiness, it’s time to be shaved. The lanolin then goes through a special cold pressed process of cleansing so that the nourishing benefits still remain removed from the wool. They then extract the protein and peptides to use for medical treatments and beauty. It’s impressive technology from a remarkable ingredient.
We love this for two reasons. It utilizez an ingredient from lanolin that has always been there, and the sheep are never harmed and are returned safely to their green pastures until their magical wool is fluffy again.
Application and Care
The actual Keratin application is not complicated, it just involves some steps.
- After we deep cleanse hair with a special shampoo, we apply the keratin product to the hair by combing it through and letting it set for 20-40 minutes.
- Next we blow dry and flat iron the hair with titanium flat irons. This crystallizes the product onto the hair, leaving a smooth glossy finish.
It is very important to use specific shampoo and conditioner and to avoid color services for two weeks. However, you may receive a color service before your keratin treatment on the same day. In fact, we recommend it because its seals in the color, making it shiny and longer lasting. Keratin service generally takes 2-3 hours, so please allow ample time in your day when booking. Pricing depends on the amount of product and service time.
Prices start at:
$175 for short hair
$200-$250 for medium hair
$275- $350 for very long, thick curly hair.